Florida-based ATM Metabolics is in advanced negotiations with some of the biggest food and beverage brands in the US and Europe about incorporating Emulin – the insulin-mimicking active ingredient in GNC’s top-selling glucose control supplement GC7X – into packaged foods and drinks.

A new diabetes-friendly sugar, proven to help reduce sugar absorption, will soon be added to popular breads and cereals. “Sugir” is real sugar that contains an all-natural, tasteless additive called Emulin. Emulin, a patented formulation of compounds found in fruits, prevents the body from absorbing about a third of ingested sugar. A previous study showed that Emulin blocks the absorption of sugar by more than 30 percent.

Recent research shows that diabetes is an epidemic affecting an estimated 150 million people worldwide – and those numbers are expected to double in the next 15 years.